Client: Sherbrooke Foundation Inc.
Project: Logo and stationery.
Details: Development of a logo for Sherbrooke Foundation, the fundraising body for Sherbrooke Community Centre and Central Haven Special Care Home. The care homes embrace a meaningful life for its residents, providing support for people of all ages and abilities.
The logo reflects the stages of life through the colours of the tree foliage while the hands signify the support offered by the staff, volunteers, family and even other Elders in the homes. The tree foliage ‘painted’ look makes reference to the popular art program offered to Elders, as well as other programs that create a full and abundant life.
Some of the painted artwork was requested to be provided by the Elders, both for use and inspiration.
The ‘paint’ idea was also used in other aspects of the stationery and marketing.