I was supplied an image to include in the Farmland Legacies brochure, as a well-deserved promotion for their meat processing partner, Drake Meat Processors. The image was supposedly two separate frames from a video shoot, sandwiched together, showing a package of frozen ground beef on the top, and a Drake Meat cardboard box on the bottom. See photo below:
While the idea of promoting Drake Meat was a very good one, the image was not. Although, when I first got it, I couldn’t quite figure out what was going on, but knew it didn’t look quite “right”. After a closer study I finally realized what it really was.
After some thought and some misgivings about using it as is, I decided to tackle a ‘rebuild’ of the photo in 3D. I built an open box, found some cardboard textures and salvaged the Drake Meat logo from the original photo. The frozen ground beef package was a bit trickier, so to save time I simply cut the clearest package out of the photo and applied it to a plane in Cinema 4D with an alpha channel. The meat ‘package’ was copied a few times and positioned somewhat realistically in the box, although each is identical. In hindsight and with more time, perhaps a ‘real’ 3D model of the meat package would have been better, but this got the job done and everyone was happy.